When bad publicity fuels brand image
Nike shares slip on the heels of Zion Williamson sneaker malfunction
Data shows Nike is the most damaged associated brand following FIFA scandal
Nike: From Sweatshops to Leadership in Employment Practices - ppt download
Nike Sustains Swift Reputation Hit Following Kaepernick Ad
A Social Media and Sentiment Analysis of Nike (NKE): What Does It Mean for Future Purchase Intent? | Sentieo
Kaepernick Campaign Created $43 Million in Buzz for Nike - Bloomberg
Worst PR Disasters of 2019 - Contentworks
Controversy a victory for Nike's admen
Just Divided over Nike's New Ad - Mindful Marketing
4 Branding Lessons From Nike's Colin Kaepernick Ad
Colin Kaepernick: #BoycottNike trends, Trump tweets after 'Just Do It' announcement - The Washington Post
Nike Social Media Policy by Olivia Paul on Prezi Next
Darren Rovell on Twitter: "How much in publicity value has Nike garnered since Colin Kaepernick first released this ad on Monday afternoon? Here's the math from @ApexMGAnalytics. https://t.co/DkoVRZmjhp" / Twitter
Negative Publicity Over Nike Black and Tans Ads: Marketing Mishap or Intentional Buzz Generation? | GrowMap
Nike ethical issues | Ethical Consumer
Nike's diversity advert causing a backlash in Japan - BBC News
Criticism of Nike over Kaepernick ad prompts some to buy its gear
Just Do It: How Nike Does Public Relations | PR Superstar
Just Do It: How Nike Does Public Relations | by Jill Kent aka PR Superstar | Medium
Nike's approach to marketing: Then and now | BANKNOTES
Why Nike was right to feature Colin Kaepernick in its controversial new ad | Reuters Events | Sustainable Business
Nike's Colin Kaepernick Ad Campaign: Courting Controversy or Playing Politics? - Banfield Agency : Banfield Agency
Assessing the fallout--good and bad--of Nike's Kaepernick ad | Ad Age
Nike Nearly Dropped Colin Kaepernick Before Embracing Him - The New York Times
Consumers split over impact of Nike's Colin Kaepernick campaign
